OUR PARTNERS
Partnerships that we're proud ofPARTNERSHIPS THAT
MULTIPLY IMPACT.
Discover our breadth of our global partnerships with media and gaming companies.
THE GAUSELMANN GROUP
A HYBRID OMNI-CHANNEL APPROACH
Eyas Gaming was launched as a joint-venture with the German gaming giant The Gauselmann Group, primed to take full advantage of the Gauselmann network. We rapidly developed a mutually beneficial relationship with the MERKUR retail business, creating a new model and strategic approach to UK-facing gaming verticals.
Our foundational partnership with the Gauselmann Group saw us take their renowned MERKUR brands online, introducing the famous smiling-sun logo to new audiences.
Developed alongside the rapid MERKUR SLOTS UK retail expansion and amid a challenging regulatory landscape, we developed a cost-effective omni-channel approach from scratch.
Using a combination of targeted CRM and in-club advertising, we can offer great value to MERKUR retail players, with exclusive tailored offers, while giving them a familiar experience with a brand they already know and trust.
This partnership has allowed us to operate outside of traditional high revenue-share affiliate-led marketing models. This forward-thinking approach has helped offset the difficulties often encountered by new operators entering the hypercompetitive UK market, during a period of regulatory uncertainty.
This mutually beneficial relationship looks set to continue indefinitely, ensuring customers can enjoy a high-end gaming experience online or on the high street.
Our hybrid omni-channel approach allows Eyas Gaming to operate outside of traditional high revenue-share affiliate-led UK marketing models, making us unique to the industry.
Lance! Media
MONETISING WITH A MARKET-FIRST MODEL
Brazil’s Lance! are one of the country’s most trusted sports media companies. Together we’re launching a new sportsbook to deliver their built-in audience a first-class tailored product that builds on the brand’s numerous existing strengths.
Our latest venture is with Brazilian sport experts Lance! Media – one of Brazil’s most popular sports content producers. Together we’re launching a new sports betting product into the Brazil market.
Lance! Comes with a huge, dedicated audience and is almost universally known and trusted by Brazilian sports fans. While many igaming companies launch into Brazil with an ‘international’ product, we’ve completely tailored our approach to the market and to Lance!
While many igaming companies launch into Brazil with an ‘international’ product, we’ve completely tailored our approach to the market and to Lance!
With Lance! Betting, we’re respecting the heritage of Lance! while our extensive research has allowed us to design a product that overcomes the market’s traditional unfamiliarity and hesitance towards sports betting products.
That means a flexible approach that caters for brand-new bettors and more experienced customers, along with a high-end free-to-play product, with the potential to be hugely rewarding to players with sports nous.
Operating with transparency, fairness and authenticity at the heart of the brand we’re bringing a first-class sports betting product to a country whose passion for sports is truly legendary. Eyas Gaming are excited to bring loyal Lance! customers closer than ever to the action.
Ready to create an all-new experience with Eyas Gaming?
Together, we’ll connect your customers with their passions.